Press Coverage – Mastertronic secures Double Dragon licence – Sinclair User, February 1988
Sinclair User, February 1988, picked up on the Double Dragon licence deal first reported by PCW. I’m not sure what “cutting out the middle men” […]
Sinclair User, February 1988, picked up on the Double Dragon licence deal first reported by PCW. I’m not sure what “cutting out the middle men” […]
Sales of Sega consoles took off in 1988 and Mastertronic began serious advertising campaigns. This one was in Zzap64, February 1988 – interesting in that […]
Strange ad from Woolworths (remember them?) in Sinclair User, January 1988. They list only full-price games but name and picture Sega, and have the Mastertronic […]
Your Computer, January 1988, focused on the attractions to Virgin of buying into Mastertronic (though the Sega connection passed them by).
Virgin bought a 45% stake in Mastertronic in the summer of 1987. It seemed to take a long time for some to get the news. […]
The first fruits of the Arcadia project began to hit the shops. A fresh look for Melbourne House as well. Pity the game was so […]
An interesting deal with Psygnosis for Mastertronic to do 8-bit conversions of some of their 16 bit titles, and the first view of Roadwars on […]
Birth of what was to be a highly successful arcade tie-in. Double Dragon was a smash hit both in full price and budget versions. The […]
Popular Computing Weekly, 31 Dec 1987, is happy to publish a press briefing about the first year of Sega Master System sales. What Rachel Davies […]
Mastertronic was infamous in the magazine world for not advertising. But the price we paid was reduced editorial coverage. Sales Director Alan Sharam believed that […]
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