Press Coverage – Mastertronic finally starts to book advertising! – ACE, July 1989
A significant change in policy about advertising is evident in this ad, placed in ACE in July 1989 and clearly bearing the fingerprints of recently […]
A significant change in policy about advertising is evident in this ad, placed in ACE in July 1989 and clearly bearing the fingerprints of recently […]
ACE, June 1989, previewed the Mastertronic Light Gun which appeared later that year. The bundling of a piece of hardware with budget software was a […]
Sinclair User published their highlights (and lowlights) of the year in the January 1989 issue. Should this Virgin release have been titled ‘Continental Circuit?’ As […]
Sinclair User, December 1988, features our range of games for the PC in its slightly spoof but actually reality based “True Stories” regular feature. The […]
Rachel Davies joined from Melbourne House and relished her role as Marketing Manager for Virgin Mastertronic. Here, in a supplement created by publisher Newsfield for […]
John Maxwell was the man who reviewed and judged all the games received at Mastertronic from 1984 until the summer of 1986 when he ws […]
Sinclair User, February 1988, picked up on the Double Dragon licence deal first reported by PCW. I’m not sure what “cutting out the middle men” […]
Sales of Sega consoles took off in 1988 and Mastertronic began serious advertising campaigns. This one was in Zzap64, February 1988 – interesting in that […]
Strange ad from Woolworths (remember them?) in Sinclair User, January 1988. They list only full-price games but name and picture Sega, and have the Mastertronic […]
Your Computer, January 1988, focused on the attractions to Virgin of buying into Mastertronic (though the Sega connection passed them by).
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